Overview
The goal of this project was to modify an existing typeface into a wordmark logo. First, the typography I chose and modified gave the brand its own identity, then I built the brand around the logo mark identity. To expand the brand I used different deliverables like; a featured story in a magazine, advertisement poster, advertisement billboard, and mockup of a cell phone box.
Mercurial's Logo
I converted a typeface to encompass the wordmark with some personality from the different pill shaped elements.
Other Assests
Other parts of the project is a box that your phone gets delivered in, a billboard for advertisements, and a featured magazine article.
