Senior Capstone

Misi-ziibi

Overview

This project was my senior capstone. The goal was to pick a non-for-profit industry and create a company within that industry then craft its brand identity. I chose nature conservation due to my love for being outside and found myself getting ideas for the Mississippi River.

Research

With deep research, I came across this Native American name for the River, misi-ziibi. After finding this unique sounding name, I started trying to craft a logo that encompassed the Native American feel to it.

Sketches

My first thought was to encompass those aesthetic of the Native Americans. Taking inspiration of their unique hashes and lettering styles. Only to come to the conclusion that it is way too busy looking for a logo. So I went a more simple approach.

Merchandise

After I created most of the branding, I started to design the Merchandise I wanted to be able to "sell" on the company website.

Convention Booth

The booth was very enjoyable to design, basically creating panels of information. I wanted to create an inviting place for people passing by to have their attention grabbed. Then want to learn more.

Poster Series

The poster series, meant to be viewed vertically, showcases the life of Nitrogen. From application on the fields, to going into the rivers and streams, getting dumped into the Mississippi River, the effects of wildlife, then ultimately reaching the gulf and its effects on industries that rely on the River's wildlife and purpose.

Pamphlet

This infographic is like a mini version of the posters, created to be able to pass out at the booth.

Email Campaign

I made a simple email list to act as a quarterly update of the company. First edition shows the. birthday of the company and what is happening in the coming weeks. Some events that Misi-ziibi will be at.