Overview
The brand exploration for a company that focuses on the sports drink market. I learned a lot about how to research consumers and market our product towards that specific consumer group, while also standing out from the competition.
Approach
How I designed it to stand out was going with a color that people don’t often use in that market; navy blue. But to make us pop on the grocery store shelves was going to be the white background of the various packaging on the bottles. Something that also isn’t used in that specific market. It was really fun and enjoyable to complete such a large project.
